HOW TO TURN LEADS INTO CUSTOMERS
Once you compiled your opt-in list, it is important to send your leads targeted, relevant, and timely emails. The Education Email The early emails should be mainly focused on adding value and educating your leads, and as time goes on and you build a relationship with them, then your emails can become more promotional. By providing them with valuable information related to your business’s area of expertise, you build a sense of authority around your brand that shows potential customers you know a lot about something that they already expressed an interest in. The Problem Email The second email in the series should still be focused on providing valuable information, but this time your goal should be to educate leads on why the problem they came to you about in the first place is worth solving. This second email demonstrates to your leads why their problem is important and helps create a sense of urgency that compels them to seek out a solution. The Solution Email Now that you’ve convince...